After becoming aware of how expensive and inadequate dementia care facilities can be, trained dementia specialist Natalie Allcock realised that there was an urgent need for a new approach. To provide high quality care at a reasonable cost, Natalie launched VIP Day Centre in Worcestershire. People with dementia are given individual care with specialists brought in when needed. That was five years ago and today the company has two care centres and Natalie is looking to franchise the business. Congratulations to VIP Daycare Centre for improving standards of care and providing urgently needed dementia care services.